Breaking news: Chicken in the shower?

In this project, I am reflecting on the subject of consumption. To me, it seems the more we consume, the more that consumption begins to define us. It’s not just about what we eat but how we perceive what we consume. Can we truly separate what we choose from what chooses us? Are we consuming products or their images, as representation grows more important than essence?

Perhaps this is the paradox: the more we become part of this system, the less capable we are of seeing the divide between the real and its reflection. The symbols we consume—whether food or something else—increasingly shape our beliefs, our desires, even our fears. And yet, what we consume is never static; it evolves, mirroring societal values, trends, and ideologies.

In a world where illusions often hold more power than reality, consumption is no longer about sustenance or utility. It becomes a performance, a reflection of aspirations, and abyss for substitutes. Are we feeding our essence, or are we feeding the narrative that has been created for us? This tension lies at the heart of my exploration.

I’m drawn to the question of whether we can escape the gravitational pull of this system. Is it possible to reclaim the act of consumption as something genuine and self-determined? Or have we already surrendered to an endless cycle of symbolic hunger, seeking satisfaction in forms? This project is my way of peeling back the layers, examining how consumption consumes us, and questioning whether we are truly aware of the exchange taking place.