Сосо 2 was integrated into the supermarket shelves incognito and placed next to a large number of eggs packed in cardboard containers. This creates a contrast between industrial livestock products and the opportunity to think about the harm of their use.
The concept of giving up poultry meat is based on the following key aspects.
Ethical aspect. Farming of birds for meat on an industrial scale is often associated with cruel conditions of keeping, which causes concern among animal rights defenders.
Aspect of a healthy lifestyle. Avoiding poultry can help reduce the risk of some chronic diseases, such as heart disease, cancer or obesity, which are associated with excessive meat consumption.
Ecological. Production of poultry meat requires significant natural resources (water, land) and causes environmental pollution. Switching to a plant-based diet helps reduce human impact on ecosystems.
Alternative types of food. Currently, there are numerous plant-based analogues of meat products that can meet nutritional needs without harming health and the environment.
In general, refusing to eat poultry meat is not only a matter of health, but also a conscious choice in favor of an ethical and ecological way of life.
